Marketers must connect with customers-informing, engaging, and maybe even energizing them in the process. Holistic Marketing Inform Engage Energize The cornerstone of a well-conceived holistic marketing orientation is strong customer relationships. Keller Phillip Kevin Lane Marketing Management Ģ Creating Long-term Loyalty RelationshipsĬhapter 5 Creating Long-term Loyalty Relationshipsģ Discussion Questions What are customer value, satisfaction, and loyalty, and how can companies deliver them? What is the lifetime value of customers, and how can marketers maximize it? How can companies attract and retain the right customers and cultivate strong customer relationships? What are the pros and cons of database marketing?Ĥ Customer Value, Satisfaction, and Loyalty.
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